Description
Optimize video traffic
By 2025 video traffic in mobile networks is forecast to grow to 75% of mobile data traffic, up from 63% in 2019. Using machine learning, BIG-IP PEM can detect and classify traffic flows and then create and apply granular policies based on different characteristics such as per subscriber, per application (SD or HD), device type, and location. This allows you to create differentiated policies and services for customers.
- Detect and Classify Traffic - Classify all major OTT video content whether the flow is encrypted or not. Machine learning enhances a powerful classification engine, which can identify more than 4000 applications.
- Manage Bandwidth - Most video is UDP/QUIC-based encrypted Adaptive Bit Rate video. With BIG-IP PEM, you can manage these and more video types—for example, resolution—controlling 4k streams and saving 71% of bandwidth.
- Offer Differentiated Services - With subscriber and application type awareness—Zoom for business versus Netflix for entertainment—performance tiers can be created; for example, a gold plan subscriber versus a silver plan subscriber.
Drive revenue with new services
Implement services based on subscriber level according to plan, location, and device. In addition to recognizing who should access what and when, you’ll be able to gather data with network visibility. Create relevant plan tiers and offer new, over-the-top services based on user behavior patterns, then use BIG-IP PEM to enforce those plans and services.
Improve subscriber experience
Ultimately, your customers need your network to be fast, reliable, and available. Through smarter traffic steering, more sophisticated policy management, and improvements in network functions, BIG-IP PEM leads to happier customers. And because happy customers are stickier customers, you’ll see reduced churn and better revenue.
Increase network efficiency
Today, most video that users watch is encrypted ABR video. BIG-IP PEM allows you to detect Adaptive Bit Rate (ABR) video and control the network resources it consumes—especially premium RAN resources. This provides the ability to optimize the network and increase network resource savings while maintaining subscriber quality of experience.
